The domain ‘adgoggle.com’ was registered on the 17th October 2011,
however the domain registration information is set to private.
As always, if a MLM company is not openly upfront about who is
running or owns it, think long and hard about joining and/or handing over any
money.
The AdGoggle Product Line
AdGoggle has no retail able products or services, instead the
company and its members promote a free mobile app.
This AdGoggle app is an advertising platform that, as far as I can
tell, overlays itself on the users mobile browser while they are browsing the
internet, displaying ads from the AdGoggle advertising network.
The AdGoggle Compensation Plan
AdGoggle charge no membership fees and as such members generate
revenue for the company when they and other AdGoggle members click ads.
Third party advertisers pay to display ads on the AdGoggle network
and for each click recorded through the AdGoggle mobile app, the company shares
advertising revenue with its members.
How much of the advertising revenue will be shared is at this
point undetermined:
At this point
in time AdGoggle has yet to finalize its payout percentage ratio. We will
finalize this when we launch.
I suspect this is due to actual advertising revenue being
currently only theoretical.
Residual income wise AdGoggle are using a uni level style MLM
compensation structure that places you at the top and everyone you've recruited
directly beneath you (your first level).
In turn, anyone recruited by your first level is placed on your
second level and so on and so forth. Again, no specifics have yet been released
on how much of a percentage will be paid on down line ad clicks or how deep in
the uni level.
Citing down line figures of around 5,000 though, one would assume
the commissions AdGoggle project they will pay out on the uni level will be
quite deep level wise.
Finally AdGoggle also have what they’re calling the “Platinum
1000″ club, which will be composed of the first 1,000 people in AdGoggle
to have a down line of 5,000 or more members.
As a reward for being part of the Platinum 1000 club, AdGoggle
will assign members who sign up through the AdGoggle site without a referral ID
to the down lines of Platinum 1000 club members. Presumably this will be done at
random.
Joining AdGoggle
Membership to AdGoggle is free, with the company stating that
It’s free of
charge to sign up for the AdGoggle Prelaunch, and free of charge after we
launch. Signup is ALWAYS going to be free.
Also, there
will be no fees charged or payments required at any point in time.
Conclusion
The success of AdGoggle primarily revolves around three concepts,
the first being the ongoing recruitment of new members, the second these
members clicking ads and the third the attraction of third-party advertisers to
fund it all.
With no membership fees or cost to members, despite heavily
marketing the need to go and recruit as many people as possible this isn't really a concern. That said, AdGoggle are quite heavily promoting the magical
number of a 5,000 strong down line:
You can
realistically earn USD 1,000-1,500 every month. You just need to get 100
friends to sign up here (it’s free). If each of these 100 friends in turn gets
50 of their friends to sign up, YOUR AdGoggle network will now total 5,100
people.
It will be
difficult for you to invite and sign up 5000 people directly under you. But if
you can just get 100 people to sign up, and these 100 people, who also want to
grow their networks, in turn invite and sign up just 50 people each, you’ll
have a 5,100 person network in no time.
This “recruit 5,000 people” theme is heavily promoted by AdGoggle
but realistically everyone that joins isn't going to reach this target (there aren't enough people on the planet, let alone using the internet).
That said it’s important to understand why they’re doing this, and
that’s because more members = more convincing numbers to show potential
advertisers.
The problem?
Value wise there’s not much in it for the advertisers. AdGoggle
members are paid each time a member clicks an ad,
meaning that whereas traditionally the incentive of an ad clicker is genuine
interest in whatever is being advertised (good for the advertiser), in
AdGoggle’s ad network there’s a good chance ads are only being clicked to generate
revenue to pay members (bad for the advertiser).
With little to no value to be found from advertisers, this in turn
kills the only revenue stream AdGoggle have, meaning members won’t earn
anything (or close to peanuts).
What you’re left with is a company with a ton of members and
little to no revenue being generated due to a lack of advertiser value.
Yes the advertising industry is huge but all advertising is
certainly not created equally when it comes to advertiser value. With members
having a huge incentive to click ads and bill advertisers (that incentive being
the amount of ads clicked directly corresponding to the revenue generated by
AdGoggle), genuine interest in what’s being advertised is reduced greatly, if
not altogether.
The most recent example of this advertising dependent MLM business
model failing spectacularly was with Wazzub. Instead of a mobile app Wazzub had a
search portal that featured ads, hoping that member traffic would generate
enough revenue for them to share out.
Despite stating they’d start paying member back in May 2012, to
date I haven’t heard of anyone being
paid. Infact last I heard Wazzub were talking about some sort
of private share offer where members could purchase shares in the company or
something (although this has never been discussed openly by the company to
date).
Wazzub allegedly attracted membership of over 6 million and couldn't make the advertisers will pay us to click their ads model work so I’m
not really seeing how just a few months later AdGoggle hope to do it with a
mobile app.
Yes the platform is different but fundamentally you’re still
looking at the same problems Wazzub ad, that primarily being a lack of value to
advertisers.
Amusingly, AdGoggle also seem to be a little confused as to whether
or not they are a MLM company or not. Taken from the AdGoggle FAQ:
When I build my
AdGoggle network, does that mean I am just enriching the person who invited me
and the people above me in the network?
Yes, you do
enrich the people above you in the network. Likewise, people who sign up under
you will in turn enrich you when their friends sign up!
However,
AdGoggle does not operate like a multi-level system in any way whatsoever.
Except that they do. Simply put AdGoggle uses a unilevel MLM
compensation structure, which by their own admission places people above and below you
(people signing up under you). This of course creates multiple levels, hence
the name multi-level
marketing.
As of July 27th, AdGoggle claim they have a membership of 1,141
and have penciled in an August 28th official launch date.
Join
this FREE program and earn $1000 to $1500 per month every month
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